|||the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject. (The Irish Times, October 2014)||“Measuring the impact of Social Media strategie
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metri...
[PDF.ix16] The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment Rating: 3.73 (770 Votes)
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