Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered $250 billion in sales of mi... [PDF.uy18] Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace Rating: 3.67 (760 Votes)
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