||0 of 0 people found the following review helpful.| Classic 20th century concepts. Very little 21st century marketing. Quick read for beginners but nothing new in here.|By C. GRECO|This was the textbook for a marketing class I took in Spring 2015. With the cost of textbooks these days, 5 stars to the professor for not using a $250 textbook! The book itself is a very quick and easy read, though quite outdated. Not a lot on 21st|.com |For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of t...
[PDF.tj70] Kotler On Marketing: How To Create, Win, and Dominate Markets Rating: 3.84 (723 Votes)
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You can specify the type of files you want, for your device.Kotler On Marketing: How To Create, Win, and Dominate Markets | Philip Kotler. I really enjoyed this book and have already told so many people about it!
