||0 of 0 people found the following review helpful.| Specialist|By DarrenIngram_dot_com|Segmenting your market before launching a marketing (or sales) campaign can be an art and a science in itself. This book will provide practical, real world advice about the world of geodemographics to a total beginner and could even let experts see things in a different light too. The hard job of having a good product or service to market thr
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets.
Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify lo...
[PDF.lr87] Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science) Rating: 4.99 (631 Votes)
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