This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster.
Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global...
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You easily download any file type for your device.Global Marketing | Kate Gillespie, H. David Hennessey.Not only was the story interesting, engaging and relatable, it also teaches lessons.