[Free and download] Marketing Communications
❀ Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd ❀ Download Now
| #446727 in eBooks | 2014-08-27 | 2014-08-27 | File Name: B00N3SUKX8
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‘Marketing Communications contributes to a wider understanding of how digital and social media is now a crucial basis for any successful marketing plan. Students and industry professionals can benefit from the practical approach of the
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them.
This textbook applies a uniquely practical appro...
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