||6 of 6 people found the following review helpful.| Practical Ad Agency Examples YOU Can Emulate|By Richard M.|This book is a gold mine of examples!
On page 184 the author says...
""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, o||“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s c
FACT: Your brain is being controlled-and you don't even know it.
Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to sp... [PDF.zt24] Leman CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Rating: 4.82 (637 Votes)
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