||9 of 10 people found the following review helpful.| An Important But Incomplete Beginning To Developing Full Cultural Strategy|By Jonathan Cook|Cultural Strategy, by Douglas Cameron and Douglas Holt, was a simultaneously exciting and frustrating read for me. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. It's a milestone that the authors go beyond the|||"May well be one of the most important books on advertising and branding in the past ten years."--Richard Huntington, Adliterate.com|||About the Author||Douglas Holt was Professor of Marketing at both the Harvard Busines
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers ...
[PDF.cw57] Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Rating: 3.98 (469 Votes)
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You easily download any file type for your device.Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands | Douglas Holt, Douglas Cameron. Which are the reasons I like to read books. Great story by a great author.
