||0 of 0 people found the following review helpful.| Thumbs down|By ah|Pass|1 of 1 people found the following review helpful.| New like a pair of shoes|By Googleista|The Book was brand new! Looked like it purchased it directly from the manufacturer.|0 of 0 people found the following review helpful.| Very pleased|By Customer|Cam|About the Author|Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School. Teaches at the Universities of Oregon, Notre Dame, and Michigan State.
NOTE: This Book does not includes Access Card or Access Code. This is a Standalone Book Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors...
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