||1 of 1 people found the following review helpful.| SPIKE Will Change The Way We Talk About PR & Marketing|By KiKi L'Italien|Watch out! This book will forever change the way you talk about promoting your organization. After reading this book, I don't want to do so much as hold a dinner party without considering my SPIKEs and how timing might influence the outcome. Jam-packed with case studies, the book delivers on its promise a|From the Back Cover||Break Through the Content Marketing Noise and Build Brand Reputation the Right Way |"Perhaps the most useful book a marketer or communications professional will read in this decade. Full of great advice, brilliant ideas, and solutio
Increase ROI through more effective brand marketing
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreov...
[PDF.ie93] SPIKE your Brand ROI: How to Maximize Reputation and Get Results (ASAE/Jossey-Bass Series) Rating: 4.90 (685 Votes)
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