(Read free) Strategic Copywriting: How to Create Effective Advertising






 | #300877 in eBooks |  2015-11-05 |  2015-11-05 | File Name: B01946RN96

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.

In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting...


[PDF.vx12]  Strategic Copywriting: How to Create Effective Advertising
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