(Read free) Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing (Libros profesionales) (Spanish Edition)






 | #1921324 in eBooks |  2013-10-04 |  2015-09-15 | File Name: B015EQIFGU

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¿Pueden ser más eficientes las empresas? Indudablemente sí. Los especialistas en marketing toman decisiones arriesgadas en mercados cada vez más competitivos. A través de medios propios y ajenos miden los resultados de tales decisiones, que les sirven de guía en su función de dirección. Conocen los estímulos de entrada en la mente del consumidor y las respuestas posteriores. Con frecuencia, lo que ocurre en ...


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