(Read now) Confessions of the Pricing Man: How Price Affects Everything






 | #78282 in eBooks |  2015-10-20 |  2015-10-20 | File Name: B016XMVQA6


||0 of 0 people found the following review helpful.| Learned a great deal and it will help me price products in the future|By JJ Kirkpatrick|Someone recommended this to me, and I learned much more than I could have predicted. Simon goes into great detail on how pricing works, and how to think about pricing in the most productive ways. It was easy to understand, and I enjoyed each chapter.|0 of 0 people found the following revie| ||“This is the best book I know to open your mind to the practical problems in setting your prices.” (Prof. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern Univer

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gy...


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