||0 of 0 people found the following review helpful.| Four Stars|By Abe|Covers many of the relevant subjects.|From the Back Cover||This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and fre
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher ...
[PDF.rt83] A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics Rating: 3.70 (662 Votes)
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