||6 of 6 people found the following review helpful.| Most people will ignore this book...|By Charles Mann|Folks continue to try and decry direct mail. They want online marketing to be the one and only source. However, direct mail remains a potent area of profit (I personally LOVE IT whenever a competitor stops using direct mail, because it means that we can sweep up those customers). Many will ignore this book to the detriment o||
Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail. Whether you are just about to do your first mail piece, or you're a seasoned pro mailing millions of pieces per year, there are valuable 'gems' in
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive th... [PDF.df69] The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign Rating: 3.64 (488 Votes)
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You can specify the type of files you want, for your device.The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign | Craig Simpson, Dan S. Kennedy. I really enjoyed this book and have already told so many people about it!
