||About the Author|Dr. Esther Swilley is an associate professor at Kansas State University. She has been teaching digital marketing and other marketing courses at the university since 2007. Prior to joining K-State, Swilley received a bachelor's in mass co
Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do busines...
[PDF.ot38] Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce Rating: 3.78 (474 Votes)
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You can specify the type of files you want, for your gadget.Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce | Esther Swilley. I was recommended this book by a dear friend of mine.
