||7 of 7 people found the following review helpful.| One of the best marketing books I've read|By Marty Neumeier|Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book, however—it's a practical guide to addressing customers' desires and insecurities in a time of deep cultural shifts. Not only has|||“In the world of shopping, Decoding the New Consumer Mind will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.&rd
Take a glimpse into the mind of the modern consumer
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that peo...
[PDF.ae90] Decoding the New Consumer Mind: How and Why We Shop and Buy Rating: 4.73 (433 Votes)
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You easily download any file type for your device.Decoding the New Consumer Mind: How and Why We Shop and Buy | Kit Yarrow. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
