||2 of 2 people found the following review helpful.| Sacks: Why Stories Sell; Why We Care|By Stephen W. Hiemstra ﻦ|In the online world that surrounds us, we are bombarded with messages from morning to night: email, spam, pop-ups, video, print media, text-ads, robo-calls, and even old-fashioned, telephone solicitors. Because messages bombard us from morning to night, only the most sophisticated ads get and hold our attention. A||
Story Wars is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield.
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorgreat stories.
With insights from mythol... [PDF.ws28] Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Rating: 3.57 (487 Votes)
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You can specify the type of files you want, for your gadget.Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future | Jonah Sachs. A good, fresh read, highly recommended.
