[Free read ebook] Evolutionary Psychology in the Business Sciences






 | #2393005 in eBooks |  2011-07-09 |  2011-07-09 | File Name: B00F754OJQ


||2 of 2 people found the following review helpful.| Comprehensive on Evolutionary Psychology's implications in business, finance and marketing|By BkkBanker|One thing to initially mention is that this is a collection of academic papers put together to a book by editor Dr. Gad Saad. What I want to have said with that is that this might not be your first read if you're just a bit curious on evolutionary psychology (EP). If you wan|From the Back Cover||All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.&

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at th...


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