||1 of 1 people found the following review helpful.| A Bible !|By Emma M|If there is only one marketing book to read in one's marketeer life, that is the one ! David Taylor & David Nichols have managed to encapsulate in this book the fruit of their fabulous experience, working on famous brands from very different sectors all around the world, building their own convictions, sharing them with simplicity and ri||the book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives. (B2B-Marketing.com, June 2010). A refreshingly simple, practical guide to how brand management can boost business perfo
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book hav...
[PDF.hm58] The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Rating: 4.76 (527 Votes)
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You can specify the type of files you want, for your device.The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership | David Taylor, David S. Nichols. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
