||8 of 8 people found the following review helpful.| Inner Marketing|By Bob Fariss|I have never read a marketing book like this one. Everyone knows a business needs customers and until John's book, every marketing book I saw started with the customer. This one ends there; but it starts elsewhere, with Purpose.
Making money these days is hard and it gets so frustrating trying to figure-out what has to be done to get yo||
“The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!”
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundation...
[PDF.zq55] The Commitment Engine: Making Work Worth It Rating: 3.63 (549 Votes)
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