[Download pdf ebook] Ice to the Eskimos: How to Market a Product Nobody Wants






 | #323365 in eBooks |  2009-10-13 |  2009-10-13 | File Name: B000RO9VK4

||0 of 0 people found the following review helpful.| Marketing tactics that can be applied to any business|By Customer|Jon Spoelstra. "Ice to the Eskimos: How to Market a Product Nobody Wants." HarperCollins (1997).

Reviewed by: Amy Rubin, Colin Murphy, Zach Korman, Matt Swan, Jose Alvarado, University of South Florida.

"Ice To The Eskimos", by Jon Spoelstra delivers a positive and supportive view of marke|.com |Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league ma

You.
That's Right. YOU.
You've got a problem.
You've got a product that's not first in its class.
It's not even second.
You've got to find a way to market that product.

What Are You Going To Do?

You're going to read this book, that's what.

Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.

Maybe your product is outmoded. Or hasn'...


[PDF.cd60]  Ice to the Eskimos: How to Market a Product Nobody Wants
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