||From the Back Cover|| Hooley et al, Marketing Strategy and Competitive Positioning 5e | Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on co
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strat...
[PDF.zl49] Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS) Rating: 4.59 (549 Votes)
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