||0 of 0 people found the following review helpful.| Basic tool for Marketers|By Lily|Basic tool for Marketers|||"This book is a must read for anyone in the field of marketing today. Summing Up: Highly recommended. Upper-division undergraduates and above." N. E. Furlow, Marymount University, Choice|About the Author
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
