Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analys...
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You can specify the type of files you want, for your gadget.Diffusion of Innovations, 4th Edition | Everett M. Rogers. Just read it with an open mind because none of us really know.