(Ebook pdf) Diffusion of Innovations, 4th Edition






 | #530239 in eBooks |  2010-07-06 |  2010-07-06 | File Name: B003YUC6G4

Since the first edition of this landmark book was published in 1962,
Everett Rogers's name has become "virtually synonymous with the study
of diffusion of innovations," according to Choice. The second and
third editions of Diffusion of Innovations became the standard
textbook and reference on diffusion studies. Now, in the fourth
edition, Rogers presents the culmination of more than thirty years of
research that will set a new standard for analys...


[PDF.jk34]  Diffusion of Innovations, 4th Edition
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