||0 of 0 people found the following review helpful.| short answer? not necessarily!|By Michael N.|This was recommended by a friend, who knows that I have an idea for a new startup which I am pursuing. I'm very grateful that she recommended it, because it has really given me a very clear idea of how to best test my business concept before going too deep into it and wasting time and money. I HIGHLY recommend this to anyone with|From the Inside Flap||Why do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate the
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systemati...
[PDF.sq64] If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Rating: 3.62 (731 Votes)
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You can specify the type of files you want, for your gadget.If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity | Rob Adams. A good, fresh read, highly recommended.
