||0 of 1 people found the following review helpful.| had to get for a mba class|By Bridghet E. S. Donato|this book met my professor's requirements, but I'm not a marketing major so I can't say much more then that.|2 of 2 people found the following review helpful.| Guidelines for the four steps to customer value management|By Gerard Kroese|Bradley T. Gale published this book in 1|From Publishers Weekly|This work by marketing consultant Gale ( The PIMS Principles ) is arguably the most useful marketing study since the formative works of Peter Drucker, Philip Kotler and Michael Porter. The author outlines thought-provoking ideas on "relat
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeedi...
[PDF.eu04] Managing Customer Value: Creating Quality and Service That Customers Can Se Rating: 4.91 (454 Votes)
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You easily download any file type for your device.Managing Customer Value: Creating Quality and Service That Customers Can Se | Bradley Gale. I really enjoyed this book and have already told so many people about it!
