||3 of 3 people found the following review helpful.| Must read for those looking to get into the business side of the industry!|By Megan|I'm a student studying Business Management with a concentration in Marketing, and my career focus is in the entertainment industry. Because my college, and most other colleges, don't have a focus of film marketing, I had to do some digging myself. I came across this book, and I couldn't be more||
Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples.”—Tom
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital...
[PDF.uy05] Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition Rating: 4.64 (547 Votes)
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You easily download any file type for your gadget.Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition | Robert Marich. A good, fresh read, highly recommended.
