||1 of 1 people found the following review helpful.| Hands-on explained method for studying online communities|By Customer|“Netnography is the captain’s log of that journey through Internet sociocultural experience of cyber social space” (p. 70).
This quote sums up the content of the book and hints at the way it is written. Kozinets has updated ethnography for the digital world and coined netnograph||Robert Kozinets has long been a transformative figure in the field of consumer research and brand cultures. His netnography approach has been widely taught, and embraced by industry practitioners, as a means to gain in-depth qualitative insights into th
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.
With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, lib...
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You easily download any file type for your device.Netnography: Redefined | Robert Kozinets.Not only was the story interesting, engaging and relatable, it also teaches lessons.
