||11 of 11 people found the following review helpful.| The simple truth|By Max More|Crucial messages need not be complex. The simple message of Simply Better is that in single-mindedly pursuing differentiation, many companies have failed miserably in their stated goal to be "customer-focused". Except for relatively rare instances, customers care little for the addition of unique features and clever innovations. What they really||It’s all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. (Edge 2005-08-05)
This is a book about marketing for people who have read too many books about marketing... [Simp
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago.
Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind.... [PDF.mc06] Leman Simply Better: Winning and Keeping Customers by Delivering What Matters Most Rating: 4.96 (523 Votes)
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You can specify the type of files you want, for your device.Simply Better: Winning and Keeping Customers by Delivering What Matters Most | Patrick Barwise, Sean Meehan. I was recommended this book by a dear friend of mine.