||3 of 3 people found the following review helpful.| Interesting Overview of the Direction of the Industry|By Jacob Henke|This was a very interesting overview of the direction of the advertising and some of the history leading up to the usage of targeted advertising and real time bidding. Unfortunately, any time the author began to talk about the technical side of things, concepts were either vastly over simplified or just||
"...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.
Part history, part guidebook, part prediction for the future, Targeted tells...
[PDF.np89] Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Rating: 3.56 (754 Votes)
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You easily download any file type for your device.Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers | Mike Smith. I really enjoyed this book and have already told so many people about it!
