||2 of 2 people found the following review helpful.| Terrific Introduction to the World of Big Data|By Timothy Calkins|Big data is changing the world of marketing; this book will convince you to embrace the opportunity. It isn't a detailed guide to using specific digital tools. It is compelling call for action.
I was struck by two points. First, a business simply can't ignore the digital opportunity; by the time you a|From the Inside Flap||Every corporation in the world is using big data to some degree. The winners in today's data-driven environment create cultures that embrace big data in order to outshine the competition. |The Big Data-Driven Business shows what it
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and t...
[PDF.oz85] The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Rating: 4.65 (562 Votes)
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