||0 of 0 people found the following review helpful.| Excellent read|By Socio-physicist|It is clear the author has been a practicing strategist and comes from the trenches. ( see Audi example) He is logical, clear and uses simple language to capture the essence of business strategy. The three pillars of continuous innovation, meaningful differentiation and business alignment was very helpful for me. The bibliography is so well||A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques. (John Czepiel, New York University Stern School
When Yellow Tail wines launched in 2001, they battled 6,500 other wineries for a share of the American market. By 2007, Yellow Tail sales in the United States exceeded the sales of all French wineries combined. How did this new business enter such a crowded market and succeed?
If You’re in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in dogfights”intense competition am... [PDF.hd15] If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing) Rating: 3.61 (537 Votes)
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You can specify the type of files you want, for your gadget.If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing) | Leonard Sherman. I was recommended this book by a dear friend of mine.