(Ebook pdf) Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand






 | #1081248 in eBooks |  2012-10-10 |  2012-10-10 | File Name: B008KPLZFG

Deliver a better business experience, for every kind of customer

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to diffe...


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