(Ebook free) A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality






 |  2010-07-26 |  2010-07-28 | File Name: B003WJRE7I

||0 of 0 people found the following review helpful.| My marketing professor highly recommend it to us|By Laraine|I studied marketing as my MBA concentration. My marketing professor highly recommend it to us. Since it`s just sample chapters I borrowed the book from library. The book is easy to read and it use datas to convince you how irrational consumer behavior we are according to marketing strategies.|0 of 0 people found the

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

I...


[PDF.tg60]  A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality
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You easily download any file type for your gadget.A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality   |  Dan Ariely. A good, fresh read, highly recommended.

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