||0 of 0 people found the following review helpful.| Excellent summary of how emotional engagement influences purchase behavior|By James Cobb|Mr. O'Shaughnessy of bring clinical details of how emotions are activated and ways marketers can engage audiences through branding, advertising, etc.|0 of 0 people found the following review helpful.| Excellent marketing information for companies but consumers w|||"The best marketers have always known instinctively that emotions--and not rational benefits--are what drives brand loyalty, longevity and profits. What's wonderful about this book is that it takes us past common wisdom into territory where we examine e
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influenti...
[PDF.kj92] The Marketing Power of Emotion Rating: 4.91 (587 Votes)
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You can specify the type of files you want, for your device.The Marketing Power of Emotion | John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. A good, fresh read, highly recommended.
