|||I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing. -- Dr Tarig Eltayeb A good starter
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*
Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)
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[PDF.uc63] Marketing: An Introduction Rating: 3.99 (407 Votes)
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