||0 of 0 people found the following review helpful.| Four Stars|By Mazlan Che Soh|I found that this book is very useful for me as an educator who teach social marketing for undergraduate student. Its provides an hands on perspective and very practical in terms of usage. Its can be used together with other text book in social marketing|3 of 3 people found the following review helpful.| Made-to-Order fo||" The text is very user-friendly, and helps students grasp concepts and content related to social marketing. The systematic approach is easy for students to follow. The worksheets are fantastic, and the exercises are easy to implement. It is an excellent post
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
Rating: 3.60 (451 Votes)
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You easily download any file type for your device.Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good | Weinreich Nedra Kline. I really enjoyed this book and have already told so many people about it!
