||0 of 5 people found the following review helpful.| Condition not quite as stated|By J. Young|Book arrived with condition not as stated, front cover was bent and damaged, although this could have happened in the post. International delivery was very prompt.|2 of 3 people found the following review helpful.| Not about value-based marketing|By Dennis E. Brown|This book is not abo||"...Is a highly practical as well as theoretical text. Rigorously researched and cross-referenced, this book covers its ground with impressive thoroughness and is immaculately and intelligently written." (Marketing Business, October 2000)
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
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[PDF.gg42] Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Rating: 3.70 (767 Votes)
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You easily download any file type for your device.Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value | Peter Doyle. A good, fresh read, highly recommended.
