||0 of 1 people found the following review helpful.| MY PROFESSOR IS THE AUTHOR OF THIS BOOK!!!|By Kesh|WOWWWWWWW I'M SPEECHLESS!!! EVEN BEFORE READING THE REVIEWS I WAS HONORED TO BE TAUGHT PRINCIPLES OF MARKETING BY PROFESSOR CAL HODOCK. TO FIND OUT HE HAS A BOOK ABOUT WHAT HE TEACHES IS SUCH A PLEASANT, PLEASANT SURPRISE. I HAVE TO AGREE WITH EVERYONE WHO MENTIONED HIS SENSE OF HUMOR (WHICH WAS ALMOST ALL OF THE REVIEWERS BEF||"This book rocks with practical and perceptive candor, and down-to-earth advice. Any company can improve its new product marketing and financial success batting average by adopting Cal's principles." -- Peter Klein, recent Senior Vice President for
More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?
Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and "dead-on-ar...
[PDF.sd39] Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development Rating: 3.92 (596 Votes)
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You can specify the type of files you want, for your gadget.Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development | Calvin L. Hodock. I really enjoyed this book and have already told so many people about it!
