||0 of 0 people found the following review helpful.| Joseph Baladi's Brutal Truth - Strong Medicine for Bad Branding|By China Author Forum|"More than two thousand years ago, the great Chinese sage Confucius taught his fellow-countrymen to be suspicious of eloquence of any sort, which he branded as a subtle and deceptive form of insincerity, and they are especially suspicious of any form of eloquence that is designed to part them||The book delves into such insights to provide relevant information on the Asian market for all players. (Global Innovation Report, July 2011).|From the Inside Flap|Why are so few great brands coming out of Asia (Ja
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no gr...
[PDF.rt98] The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Rating: 4.72 (488 Votes)
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You easily download any file type for your device.The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle | Joseph Baladi. I was recommended this book by a dear friend of mine.
