"Should be required reading for all marketing managers and marketing researchers." — Michael J Etzel, Emeritus Professor of Marketing, University of Notre Dame|
In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows you exactly why it's failed – too much focus on gathering and analyzing data – and how it must change.
Gibson asserts that businesses need a different way of looking at marketing research, both more scientific and more practical. Mark... [PDF.zn53] Not Just Numbers: Rediscovering the Promise and Power of Marketing Research Rating: 4.83 (641 Votes)
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You easily download any file type for your gadget.Not Just Numbers: Rediscovering the Promise and Power of Marketing Research | Lawrence D. Gibson.Not only was the story interesting, engaging and relatable, it also teaches lessons.
