[Free download] Innovación y marketing de servicios en la era digital (Libros profesionales) (Spanish Edition)






 | #1001151 in eBooks |  2014-09-05 |  2015-09-15 | File Name: B015EQIDDK


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¿Cómo pueden las empresas innovar y aprovechar las oportunidades de negocio que abre la era digital? Los cambios que generan los avances tecnológicos, especialmente la digitalización y la movilidad, están revolucionando las disciplinas del Marketing y la Innovación. Se abren grandes oportunidades de éxito, según muestran 35 casos reales de emprendedores y empresas de todo el mundo: desde Coca-Cola hasta Spotify. Pa...


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