||0 of 0 people found the following review helpful.| An Excellent Book for 21st Century Leadership & Management|By James Strock|The 'Power of Co-Creation' is an excellent book with serviceable lessons for anyone to use today, and offering promising principles for use tomorrow.
The book presents a series of case studies demonstrating how organizations are responding effectively to two great trends explored in 'Serve to|From Publishers Weekly|With the Internet sparking a cultural shift towards collaboration and participatory commerce, and customers demanding engagement in products at unprecedented levels, corporations and institutions are scrambling to figure out the new rules
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable succe...
[PDF.es22] The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits Rating: 4.74 (423 Votes)
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You can specify the type of files you want, for your device.The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits | Venkat Ramaswamy, Francis J. Gouillart. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
