||0 of 0 people found the following review helpful.| How small businesses can sell into large companies|By Cynthia Kocialski|This book is targeted at small businesses that want to sell into large ones. This book has much practical advice. It starts by telling small businesses what large companies look for in suppliers and what they dislike. Then the book guides the reader through a simple assessment of whether their business is||"In today's marketplace, the playing field on which we're competing is more level than it has ever been. Playing Bigger Than You Are contains practical, down-to-earth tactics and strategies for smaller companies and salespeople looking for proven ways to win
The small or mid-sized business' guide to outselling the big boys
Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
If your sales business is competin...
[PDF.fj94] Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths Rating: 4.83 (773 Votes)
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