||0 of 0 people found the following review helpful.| Needs a good edit|By Joanne Waugh|While this book may have had something worth reading I was too distracted by the grammatical errors and inconsistencies. It needs a thorough copyedit before it is truly readable.||an informative guide to marketing that covers a range of issues. (EN Magazine, August 2011). An excellent introduction to the key concepts of marketing The Market
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.
This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the w...
[PDF.qh99] What You Need to Know About Marketing Rating: 4.62 (544 Votes)
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