||3 of 3 people found the following review helpful.| Whose Value is it Anyway?|By Vincent M. Riccardi|Janelle Barlow and her co-authors always write well: the message is generally clear and the language is simple. As with her earlier book, The Complaint is a Gift, I got a great deal out of this book, Emotional Value. Very early on I was convinced that, indeed, American businesses do not adequately embrace the Emotional Value c|.com |Anyone who's ever worked any sort of service job, from the minimum-wage McDonald's cashier to the high-paid account exec, knows that the old store-policy standby "the customer is always right" is a load of bunk. But in our increasingly service-oriented e
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the servic...
[PDF.ec24] Emotional Value: Creating Strong Bonds with Your Customers Rating: 4.61 (623 Votes)
You easily download any file type for your device.Emotional Value: Creating Strong Bonds with Your Customers | Janelle Barlow, Dianna Maul. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
