||2 of 2 people found the following review helpful.| Who Came Up With That|By Paul Hanrahan|I bought this book as a requirement for an MBA class titled "Management of Innovation/Technology." Beyond reading Paul Trott's Innovation Management and New Product Development to satisfy class requirements is my personal involvment in innovation and technology. Paul Trott's text helped me to understand the company I worked for many yea|From the Publisher|New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each ch
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a man...
[PDF.cs73] Innovation Management and New Product Development Rating: 4.86 (406 Votes)
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You easily download any file type for your device.Innovation Management and New Product Development | Paul Trott. I really enjoyed this book and have already told so many people about it!
