||1 of 1 people found the following review helpful.| an advertising legend keeps folks on focus|By J. Young|Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.|9 of 10 people found the following review helpful|.com |Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ulti
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks....
[PDF.gh66] Lovemarks: the future beyond brands Rating: 4.65 (670 Votes)
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You can specify the type of files you want, for your gadget.Lovemarks: the future beyond brands | Kevin Roberts. Just read it with an open mind because none of us really know.
