||3 of 3 people found the following review helpful.| MUST READ for any account person, strategist, or consultant at a marketing agency!|By Robert J Ruffolo|When I first read The Art of Client Service, the 2nd edition, it completely changed the way I viewed agency account management. I immediately bought copies for all of my account people and told them that this is the way we're doing business moving forward. Since then, we've n|From the Inside Flap||Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is. Very few people do these things well, and many do them poorly, which explains why so many accounts go into review,
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeab...
[PDF.tt92] The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers Rating: 3.92 (553 Votes)
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You easily download any file type for your device.The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers | Robert Solomon. A good, fresh read, highly recommended.
